Salisbury Town Centre Renewal
In 2011 the City of Salisbury embarked on an 18 month project to develop a structure plan and revitalisation strategy.
This project resulted in a road map for creating a major activity centre at the Salisbury Town Centre so that it will be an exciting and vibrant place where people live, work, shop and visit. This road map, or plan, also identifies key actions to trigger redevelopment and stimulate investment.
Council is committed to ensuring that the plan for the Salisbury Town Centre reflects community values and aspirations. Throughout the project, Council engaged with landholders, tenants, shoppers, the wider community, Government agencies and service providers about their ideas to revitalise the Salisbury Town Centre.
Based on the 30 Year Plan for Greater Adelaide and our City Plan Sustainable Futures, the Salisbury Town Centre will become one of Greater Adelaide’s transit oriented developments (TODs), where housing, jobs, shopping, services and transport all come together in one compact location. This means that people will have access to jobs and services close to home, or can use public transport to get to places they want to go. To make this a success, we need to create a more vibrant and attractive Town Centre – one where people want to visit, spend time and live.
This project included the following key investigations:
- Traffic modelling and car parking to understand how traffic currently moves through and to/from the Salisbury Town Centre.
- Market research to understand what people think about the Salisbury Town Centre, how they currently use it and if they don’t why not.
- Property market research and land use planning to understand opportunities for change in the mix of land uses, urban design and catalysts to trigger redevelopment.
The findings of these investigations were fed into the project and helped shape the plan for the Salisbury Town Centre.
Salisbury Town Centre is approximately located 22km north of Adelaide CBD in the City of Salisbury. Bounded by Commercial Road, Park Terrace and Salisbury Highway, the Salisbury Town Centre is a great asset to our City, (Orange line). It has the largest concentration of retail, commercial and civic activities within walking distance of the rail and bus interchange.
Given that the Salisbury Town Centre will be a Transit Oriented Development (TOD) which places great emphasis on creating a walkable place around a transit node, a wider area which falls within 800 metre radius from the Salisbury Interchange (Blue line) will also be examined to ensure that the project has regard to the surrounding environment and broader strategic issues in the region.
Orange Line = Core study area.
Blue Line = Broader study area.
Structure Plan Process
The planning phase of the Salisbury Town Centre Renewal Project has been completed, with Council endorsing the Salisbury City CentreRenewal Strategy/ Structure Plan in July 2012.
The project involved four stages;
- Stage 1 - Identifying Opportunities
- Stage 2 - Developing the Options
- Stage 3 - Exploring the Options
- Stage 4 - Finalising the Plan
Thank you for taking time to provide valuable input into developing the Renewal Strategy / Structure Plan for the Salisbury Town Centre. Council endorsed the Renewal Strategy / Structure Plan in July 2012.
How community ideas shaped the Renewal Strategy / Structure Plan
In June 2011, we asked community to imagine what the Salisbury Town Centre might look like in 2040.
We were overwhelmed by the great ideas we heard – at the Street Talk event outside the Len Beadell Library, at workshops and from returned questionnaires. Over 500 responses were received from residents, traders, property owners, students, workers, community and sporting group representatives.
These community ideas helped to shape the three option plans and the underlying design principles used to develop them.
These three options were presented back to the community in November and December – in the third Project Bulletin as well as at another Street Talk and stall at the Christmas Pageant.
We received over 300 responses indicating what people liked and didn’t like about the three options. This feedback was used to finalise the Renewal Strategy / Structure Plan.
Some of community ideas that were reflected in the final Renewal Strategy / Structure Plan include:
- development of signage including entry statements;
- development of new roads (Church Street extension and a new road between Gawler Street and Commercial Road) to improve vehicular movement to/within the STC;
- improved pedestrian connections and environment;
- support for residential development to increase permanent resident population within the STC;
- improved safety and connection to the river / Pitman Park;
- redevelopment of the Civic Square to improve usability, amenity and comfort;
- incorporating additional green space into the STC.
What Happened in More Detail
Stage 1 – Identifying Opportunities
Over 500 people came to our Street Talk event in June, which was held outside the Len Beadell Library on the corner of John and Church Streets. It was a fantastic opportunity for Council to hear what residents, workers, traders, students and property owners have to say about what they like and don’t like about the Salisbury Town Centre and how they think it can be improved now and into the future.
In addition, we received nearly 150 responses to the questionnaire which was included in the first Project Bulletin and made available online during May and June. We also had a good representation of traders, residents, property owners, local community groups and government departments at the two workshops we held in June. Views were also gathered by Council staff through programs run by the Library and Salisbury East Neighbourhood Centre, as well as in discussion with new arrivals and members of the Salisbury Probus Club.
The following key messages came back from the community:
- modernise the Centre while celebrating the area’s history
- create safe, vibrant community spaces and places
- quality and variety of retail hospitality and entertainment
- make it easier to getting to and around the Salisbury Town Centre
- enhance John Street as the main street
- improve safety and appearance of the centre
- more housing in the centre
Stage 2 – Developing the Options
Building upon the successful Street Talk community engagement event, Council has been undertaking more targeted information gathering meetings with a range of local landowners, businesses and tenants (including Parabanks and the Salisbury Town Centre Association), local residents and users of the centre.
A successful community workshop was held on Wednesday 7 September at the John Harvey Gallery, Civic Offices. The community workshop involved the design team presenting their preliminary design principles and workshopped participants by encouraging them to put pen to paper and suggesting design concepts on maps.
Stage 3 – Exploring the Options
Over 300 people spoke to us at our second Street Talk event in November, which was held outside the Len Beadell Library on John Street. It was a great opportunity for Council to hear what people thought of the three design options and give us their views on matters such as the location of the ‘heart’ (hub of activity) of the town centre, the height of buildings, the road layout and key entry points into the town centre as well as four different options for traffic movement on John Street.
In addition to the Street Talk event, we have received nearly 130 responses to the questionnaire which was included in the third Project Bulletin and made available online during November and December. We have also gathered views of a range of local landowners, businesses and tenants including Parabanks and Salisbury Town Centre Association on these options.
The Key messages that came back from the community are:
- Option 2 was the most popular option. Key elements of Option 2 included:
- retaining the current Town Square as the heart of the Salisbury Town Centre with new development focusing on the square:
- Church Street is extended to become a new ‘High Street’
- (new) buildings to be no more than 4-6 storeys in height
- two new key gateways into the Town Centre
- There were mixed views about John Street traffic movement.
- People were keen to see the Town Centre given a good clean up and ‘make-over’ with the ‘village like’ atmosphere of John Street retained, car parking access improved, pedestrian friendliness enhanced and public transport access made easier.
Stage 4 - Finalising the Plan:
Following extensive community consultation over the last eight months on how to revitalise the town centre, we have put together the Renewal Strategy/ Structure Plan and the Implementation Strategy for the Salisbury Town Centre
We met with a range of local landowners, businesses, tenants, utility providers and government agencies to let them know what the community had said and finalise the Draft Renewal Strategy/Structure Plan and Implementation Strategy. The Draft Renewal Strategy/Structure Plan was presented to Council for discussion and was endorsed in July 2012.
Don't just hear what we had to say...
Seraphin Ny - Resident
“It was a great experience for me to be part of a city planning exercise for the Salisbury Town Centre. I never thought it would be possible for me to do this in my life, but Australian officials are there for everybody, that is why I am proud of being one of this Salisbury Council’s community consultations.
Back home this couldn’t be a case for somebody from a low class (poor) could be part of group planning for the future of the Salisbury Town Centre, this is reserved to rich people only. Which is opposite to Australia (freedom of expression)”
Carol Bennett - Business Owner
Gasworks owner Carol Bennett said the project was an exciting opportunity for local traders. “It’s our time to shine.” Mrs Bennett said. “It really is time for people to grasp the nettle.”
Mrs Bennett, who has owned the John St business with her husband Pat for 26 years, said shoppers and traders enjoyed the friendly atmosphere and safety of Salisbury. She said improving the appearance of the centre would keep people there longer. “There are areas of the street that are a little bit tired, but you get that everywhere,” she said.
“What people really like about John St is there’s a nice comfortable feel about the street and you pretty much can get all of your basic necessities there.” Mrs Bennett said the proposed upgrade of Parabanks would attract more people to other shops in the area.
She said a Sunday market selling local art and craft would attract residents to the centre on weekends, in turn benefiting shop owners. “I think that could be a definite asset once a month and something people would like to do” she said.
The Salisbury Town Centre Renewal Project
- Salisbury City Centre Renewal Strategy/ Structure Plan
- Salisbury City Centre Implementation Strategy
- Salisbury Town Centre Community Engagement Report
- Salisbury Town Centre Market Research Report
- Salisbury Town Centre Transport Assessment Report
- Salisbury Town Centre Transport Report Appendix A
- Salisbury Town Centre Transport Report Appendix B
- Salisbury Town Centre Transport Report Appendix C
- Salisbury Town Centre Transport Report Appendix D
- Salisbury Town Centre Transport Report Appendix E
- Salisbury Town Centre Transport Report Appendix F
- Community Engagement Finding & next Steps, 8th August, 2011
- Attachment to Community Engagement findings & Next Steps
- Saints Road Extension Traffic Analysis, 8th August 2011
- Outcomes of the Market Research Study into the Salisbury Town Centre, 11th July 2011
- Attachment to Outcomes of the Market Research Study
- Community Engagement Update, 10th October 201
- Marketing & Investment Attraction Strategy, 10th October 2011
- Draft Concept & Questions for the Community, 10th October 2011
- Status Report, 16 January 2012
- Community Engagement Update, 16 January 2012
- Early Wins Program, 16 January 2012
- Town Centre Branding Criteria, March 2012
- Town Centre Branding Concepts, March 2012
- Town Centre Branding Concepts, Appendice 1, March 2012
- Status Report, Feburary 2012
- Status Report, Attachment A, February 2012
Salisbury Town Centre Branding Criteria, March 2012
- Salisbury Town Centre Branding Concepts, March 2012
- Draft Salisbury Town Centre Structure Plan, March 2012
- Civic Square Redesign and Playspace, April 2012
- Salisbury Town Centre Branding Concepts, April 2012
- Community Engagement Outcomes - Final Report, May 2012
- Salisbury Town Centre Renewal Project Update, May 2012
- Salisbury Town Centre Branding Concept, May 2012
- Salisbury Town Centre Branding Concept - Attachment 1, May 2012
- Salisbury Town Centre Branding Concepts - Attachment A, May 2012
- Salisbury Town Centre Branding Concepts - Appendices 1 - 8, May 2012
- Salisbury Transport Assessment Final Report, June 2012
- Salisbury City Centre Project Launch, July 2012
- Salisbury City Centre Renewal Strategy, July 2012
- Structure Plan Report and Appendices - Attachment A, July 2012
- Salisbury Town Centre Transport Assessment Report, July 2012
- Community Consultation Outcomes, July 2012
- Draft Salisbury Town Centre Structure Plan - Attachment A, July 2012
- Advert (p.14) - 18 May, 2011
- Live it up (p.16) - 1 June, 2011
- 'Salisbury centre revitalisation plan' (p.7) - 1 June, 2011
- 'Salisbury Town Centre Renewal Questionnaire - Notification of Recipients' (p.65) - 6 July, 2011
- Messenger 'Town Centre Vision' (Cover Story) - 20 July, 2011
- 'New development boon for traders' (p.4) - 20 July, 2011
- 'Green bid to open up town's hub' (p.4) - 20 July, 2011
- 'Articles ignite pride' (p.24 Letters) - 20 July, 2011
- 'Saints Rd plan on backburner' (p.3) - 17 August, 2011
- Live it up (p.14) - 31 August, 2011
- Messenger 'Traders back new high street' (p. 5) - 16 November, 2011
- Messenger 'Town Centre Buildings on the Rise' (p. 18) - 25 January, 2012
- Messenger ‘Council calling for investors’ (p.3) - 11 January, 2012
- Messenger ‘Punters want town revamp’ (p.5) – 1 February, 2012
- Salisbury Aware, #35 Winter, 2011, cover story
- Salisbury Aware #36 Summer 2011, page five
- Salisbury Aware #37 Autumn 2012, page 18-19
- Salisbury Aware #38 Winter 2012, page 29